When we seek information it is either because we know what we are looking for, or because we know that there is something valuable out there, but don’t quite know what it is. Known unknowns versus unknown unknowns if you will. For known unknowns, we could use a search engine (or in an earlier age consult a librarian or encyclopedia). And for unknown unknowns, we could rely on radio and television broadcasts, or newspapers and magazines. Searches are fully customized since they are initiated by us. But broadcasts are not customized at all—everyone picking up a newspaper or tuning into a radio show encounters precisely the same thing.
Why I Remain on Twitter
Why I Remain on Twitter
Why I Remain on Twitter
When we seek information it is either because we know what we are looking for, or because we know that there is something valuable out there, but don’t quite know what it is. Known unknowns versus unknown unknowns if you will. For known unknowns, we could use a search engine (or in an earlier age consult a librarian or encyclopedia). And for unknown unknowns, we could rely on radio and television broadcasts, or newspapers and magazines. Searches are fully customized since they are initiated by us. But broadcasts are not customized at all—everyone picking up a newspaper or tuning into a radio show encounters precisely the same thing.