The Future of Academic Publishing
Theoretical Economics is among the most prestigious journals specializing in economic theory, with a stellar editorial board and high quality submissions. It is also an open access journal: every published article may be viewed, downloaded and printed freely worldwide without subscription. And authors release their work under a creative commons license that allows users to "copy, distribute and transmit" the work provided that this is done with proper attribution, in the "manner specified by the author."
The founders of the journal clearly see this as a template for academic publishing more generally:
The advent of the web has made free dissemination of research feasible and financially viable. Because existing specialty journals obtain revenues from selling subscriptions, primarily to libraries, access to the research they publish is limited. The attractive revenue stream that such subscriptions provide makes it unlikely that these journals will convert to Open Access. Thus a need exists for new refereed Open Access journals to replace existing journals. We believe that the establishment of a major Open Access journal in economic theory will lead others to establish Open Access journals for other fields of economics, reclaiming full control for the profession of its research output. We hope that this will lead the profession to a new norm in which all research is freely available.
Under the open access format the size of the user pool (and the aggregate consumers' surplus) is maximized, but none of the benefits that accrue to readers can be appropriated by publishers. This would ordinarily make financial viability difficult. But in the case of journal articles there is very little value added by the publisher in any case: from the point of view of most readers, a working paper is usually a near perfect substitute for the typeset article. Hence the lion's share of the product's value is created by authors, referees and editors for little or no direct financial compensation. As a result, relatively modest fees for submission or the processing of accepted papers can be enough to cover the costs of production and online dissemination.
The attractiveness of this business model has not escaped the attention of commercial publishers. Bentham Science, for instance, is already publishing more than 200 open access journals, including one in economics. The Hindawi Publishing Corporation (in collaboration with Sage Publications) also has a portfolio of comparable size, and has just launched Economics Research International. And such initiatives exist side by side with non-commercial ventures such as the e-journal Economics, which operates not only under open access but also uses an innovative public review process involving a large community of registered readers.
So far, the major academic publishers have managed to maintain their lucrative subscription based model, although they now allow articles to be accessed free of charge if the author pays an additional fee (the publisher typically retains copyright and imposes restrictions on redistribution). It is doubtful that this hybrid model can be sustained. For one thing, libraries will be increasingly reluctant to pay for bundled journal subscriptions when much of the content could be accessed freely in any case. More importantly, when given a choice, authors will surely prefer retention of copyright, avoidance of exorbitant fees, and the broadest possible dissemination of their work.
Accordingly, if some of the major economic societies and associations make the transition to open access, the floodgates will open. Traditional publishers will find themselves in a pincer like grip, with highly prestigious society journals weighing down upon them and new entrants nipping at their heels. The giants who currently dominate academic publishing and own vast numbers of important titles will then be faced with a choice. They could themselves fully adopt the open access format and continue to compete effectively (but with diminished profit margins), or watch the value of their holdings gradually decline. Either way, open access seems destined to be the future of academic publishing.
This would be a welcome development. In an earlier post, I claimed that the proliferation of blogs is leading to a democratization of discourse in economics, as non-specialists and autodidacts bring fresh perspectives to bear on theoretical disputes and policy questions. This process depends critically on the ability of outsiders to eavesdrop easily on conversations among economists. Unfettered access to academic research not only increases the visibility of ideas, it also increases the scrutiny to which they are subjected. And this should result in the development of better, more interesting, and more robust ideas in the long run.
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Update (3/29). Theoretical Economics is now an Econometric Society journal, so its status and survival are both secure. The Society has also launched a more empirically oriented counterpart, Quantitative Economics, that also has a first rate editorial board. I find it puzzling that the American Economic Association did not choose the open access format for its four new journals; this was a wonderful opportunity missed.
For anyone interested in the economics of academic publishing, Ted Bergstom's journal pricing page is a comprehensive source, featuring links to articles, news, comments and data. In an email to me, Ted points out that open access is not without its own problems:
Your mention of Bentham publishing reminds me that there is a "dark side" to open access publishing as well. There are some slimy types who are trying to profit from open access publishing by spamming for authors and editors and publishing without any form of quality control. Bentham seems to be one of them.
In support of his claims, Ted points to a couple of revealing interviews by the British journalist Richard Poynder (also discussed here) and an extraordinary post on the acceptance of a meaningless computer generated article by a Bentham journal. Separating the scam from the genuine article is clearly going to be a challenge in the early stages of this transition.